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Apriority

Financial Technology (FinTech) ~20 employees
Founded
--
Employees (Est.)
~20
2 leaders known
Total Funding
$2.3M
Funding Rounds
1
Last Funding
2025-10-23

About Apriority

Apriority is a financial technology company focused on helping individuals and businesses save on debt through innovative tools and unbiased recommendations. Their mission is to act as a borrower's copilot to smarter debt management by bypassing commissions, offering lower rates, and optimizing debt portfolios holistically.

Products & Services

Debt Optimization for Individuals:A service that analyzes personal loans (home, student, auto, personal) to find savings through rate monitoring, alerts, and holistic debt analysis, often saving users significant interest costs.
Financial Wellness for Employers:A cost-effective benefit for businesses to reduce employee financial stress, boost productivity, and attract talent by offering debt optimization as an HR benefit.
Tools (HR ROI Calculator & Turnover Calculator):Calculators to help businesses assess the return on investment for HR initiatives and employee turnover costs.

Specialties

Debt Optimization Rate Monitoring & Alerts Holistic Debt Analysis Unbiased Loan Recommendations AI-Driven Loan Quoting Financial Wellness Benefits

Funding History

Debug: View Raw Funding Data
# Type Amount Fields Date Fields Investors
1 RT: Seed
T: -
FT: Seed 		A: 2300000
MR: -
FA: 2.3M
FAN: 2300000 		D: 2025-10-23
FD: 2025-10-23 		6 investors
Seed Latest
2025-10-23
$2.3M
6 investors (Pro only)

Growth Metrics

+45%
Employee Growth
YoY
3.2x
Funding Growth
Last Round
12
Markets
Operating
10K+
Customers
Active

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Team & Leadership

T

Tony Willcox

Serial Entrepreneur

LinkedIn (Pro only)
B

Bret Rietow

Co-founder

LinkedIn (Pro only)

Recent News

Apriority Announces New Product Launch

2 days ago

Company unveils innovative solution to transform the industry, expanding market reach and capabilities...

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Leadership Team Expands with Industry Veteran

1 week ago

New executive brings 20+ years of experience to accelerate growth and strategic initiatives...

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Company Recognized as Industry Leader

2 weeks ago

Receives prestigious award for innovation and customer satisfaction in competitive market...

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Key Competitors

C1

Competitor Alpha

Series B · $50M raised

C2

Competitor Beta

Series C · $120M raised

C3

Competitor Gamma

Series A · $25M raised

C4

Competitor Delta

Seed · $10M raised

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Company Details

Industries
Financial Technology (FinTech)
Company Size
~20 employees (est.)

Technology Stack

Discover the backend, frontend, and infrastructure technologies powering this company's products.

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