Circana

About Circana

Circana is a leader in providing technology, AI, and data solutions to fast-moving consumer packaged goods companies, durables manufacturers, and retailers. Their mission is to transform complexity into clarity with comprehensive consumer insights, empowering clients to measure market share, understand consumer behavior, and accelerate business growth through predictive analytics and their proprietary Liquid Data® technology platform.

Products & Services

Market Solutions:Tools to benchmark sales against the market.

Consumer Solutions:Panel data to understand who buys, what, and why.

Innovation Solutions:Solutions to continuously identify growth opportunities.

Marketing Solutions:Strategies offering up to 9x ROI on media investments.

Analytics Solutions:Deliver an average of 5% sales growth.

Supply Chain Solutions:Recover 5-8% of sales typically lost to out-of-stock issues.

Liquid Data Go:Designed for small CPG businesses with data and analytics.

Liquid Data Engage:Curated reports and guided analysis.

Liquid AI:Answers pressing business questions with AI technology.

Liquid Data Collaborate:Data and analytics for a single source of truth.

Marketing Mix Modeling:Optimizes spend across channels to maximize ROI and growth.

Specialties

Consumer Insights Industry Data Tools Predictive Analytics AI and Technology Platforms Market Share Measurement Retail and CPG Analytics

Funding History

Debug: View Raw Funding Data

#	Type	Amount Fields	Date Fields	Investors
1	RT: Continuation Vehicle T: - FT: Continuation Vehicle	A: 1200000000 MR: - FA: $1.2 billion FAN: 1200000000	D: 2024-04-23 FD: 2024-04-23	2 investors

Continuation Vehicle Latest

2024-04-23

$1.2B

2 investors (Pro only)

Growth Metrics

+45%

Employee Growth

YoY

3.2x

Funding Growth

Last Round

12

Markets

Operating

10K+

Customers

Active

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Mock Up

Team & Leadership

J

John Malec

G

Gerry Eskin

H

Henry Brenner

Founder

B

Benjamin

Collaboration Solutions

A

Artashes

Head of Production

K

Kristal

Product Training

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Recent News

Circana Announces New Product Launch

2 days ago

Company unveils innovative solution to transform the industry, expanding market reach and capabilities...

Leadership Team Expands with Industry Veteran

1 week ago

New executive brings 20+ years of experience to accelerate growth and strategic initiatives...

Company Recognized as Industry Leader

2 weeks ago

Receives prestigious award for innovation and customer satisfaction in competitive market...

Key Competitors

C1

Competitor Alpha

Series B · $50M raised

C2

Competitor Beta

Series C · $120M raised

C3

Competitor Gamma

Series A · $25M raised

C4

Competitor Delta

Seed · $10M raised