Direct Digital Holdings

About Direct Digital Holdings

Direct Digital Holdings is an end-to-end, full-service advertising and marketing technology platform focused on providing advertising technology, data-driven campaign optimization, and solutions to help brands, agencies, and middle market businesses achieve successful marketing results and drive return on investment (ROI) across the digital advertising ecosystem.

Products & Services

Colossus SSP:A supply-side platform (SSP) for curated programmatic advertising, aiming to enable programmatic advertising for everyone.

Orange 142:A digital media and ad-tech company offering advertising and marketing strategies for small to midsized companies.

Buy-Side and Supply-Side Platforms:Platforms that connect publishers and advertisers in real-time to match the right ad with the right audience, supporting both buyers and publishers.

Specialties

Programmatic Advertising Data-Driven Campaign Optimization Supply-Side Platforms (SSP) Buy-Side Platforms (BSP) Digital Media Strategies Consumer Data Privacy Environmental Sustainability in Advertising

Funding History

Debug: View Raw Funding Data

#	Type	Amount Fields	Date Fields	Investors
1	RT: Equity T: - FT: Equity	A: 100000000 MR: - FA: 100 million FAN: 100000000	D: 2025-11-06 FD: 2025-11-06	1 investors
2	RT: Series A Preferred Equity T: - FT: Series A Preferred Equity	A: 25000000 MR: - FA: 25 million FAN: 25000000	D: 2025-08-11 FD: 2025-08-11	-
3	RT: Revolving Credit Facility T: - FT: Revolving Credit Facility	A: 5000000 MR: - FA: $5 million FAN: 5000000	D: 2023-07-13 FD: 2023-07-13	1 investors
4	RT: Revolving Credit Facility T: - FT: Revolving Credit Facility	A: 5000000 MR: - FA: $5 Million FAN: 5000000	D: 2023-02-21 FD: 2023-02-21	1 investors

Equity Latest

2025-11-06

$100.0M

1 investor (Pro only)

Series A Preferred Equity 2025-08-11

$25.0M

Revolving Credit Facility 2023-07-13

$5.0M

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Growth Metrics

+45%

Employee Growth

YoY

3.2x

Funding Growth

Last Round

12

Markets

Operating

10K+

Customers

Active

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Mock Up

Team & Leadership

M

Mark Walker

CEO, Co-Founder, & Chairman

LinkedIn (Pro only)

K

Keith Smith

Co-Founder & President

LinkedIn (Pro only)

A

Anu Pillai

Chief Technology Officer

LinkedIn (Pro only)

M

Maria Vilchez Lowrey

Chief Growth Officer

D

Diana P. Diaz

Chief Financial Officer

D

Duyen Le

VP, People & Culture

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