Dynata

About Dynata

Dynata is the world's largest first-party data platform, dedicated to delivering high-quality data to help businesses gain precise insights, activate the right audiences, and confidently measure impact. Their mission focuses on quality-driven decision-making through unrivaled global reach and local expertise.

Products & Services

Global Panel:Access to the largest first-party dataset with millions of deeply profiled consumers and business professionals globally.

Connected Data:Focuses on personalization in consumer experiences by leveraging connected data insights.

Audience Activation:Engages audiences and expands reach using data analytics for valuable insights.

Media Measurement (Brand Lift & Creative Testing):Measures ad influence on awareness, favorability, and intent, and tests creative content with real people.

Survey Capabilities (DIY & Managed Services):Offers tools for scripting and programming mobile-first surveys, along with managed services like project management.

Data Visualization:Provides custom reporting and visualization solutions ranging from basic scorecards to executive-ready dashboards.

QualiQuant AI:Combines qualitative data with quantitative feedback at scale using conversational AI.

Polling:Supports polling services for various research needs.

QualityScore™:An award-winning AI/ML model analyzing over 175 data points to ensure high sample accuracy by identifying and replacing fraudulent respondents in real-time.

Specialties

First-Party Data Data Quality (QualityScore™) Audience Activation Media Measurement Survey Tools and Capabilities AI and Machine Learning in Data Analysis Global Panel Reach

Funding History

Debug: View Raw Funding Data

#	Type	Amount Fields	Date Fields	Investors
1	RT: DIP Financing T: - FT: DIP Financing	A: 81500000 MR: - FA: $81.5 million FAN: 81500000	D: 2024-05-28 FD: 2024-05-28	3 investors

DIP Financing Latest

2024-05-28

$81.5M

3 investors (Pro only)

Growth Metrics

+45%

Employee Growth

YoY

3.2x

Funding Growth

Last Round

12

Markets

Operating

10K+

Customers

Active

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Mock Up

Team & Leadership

M

Mike Petrullo

Chief Executive Officer, Board Member

T

Tom Spaeth

Chief Financial Officer

D

Dilip Nagaraja

Chief Technology Officer

D

Deirdre Thomas

Chief Product Officer

S

Steve Belkin

General Counsel, Corporate Secretary

D

Dawn Hirsch

EVP, Human Resources

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Recent News

Dynata Announces New Product Launch

2 days ago

Company unveils innovative solution to transform the industry, expanding market reach and capabilities...

Leadership Team Expands with Industry Veteran

1 week ago

New executive brings 20+ years of experience to accelerate growth and strategic initiatives...

Company Recognized as Industry Leader

2 weeks ago

Receives prestigious award for innovation and customer satisfaction in competitive market...

Key Competitors

C1

Competitor Alpha

Series B · $50M raised

C2

Competitor Beta

Series C · $120M raised

C3

Competitor Gamma

Series A · $25M raised

C4

Competitor Delta

Seed · $10M raised