FitLab

About FitLab

FitLab is the first platform to connect every aspect of a fitness lifestyle, powering immersive experiences that inspire movement and bring fitness to life whenever, wherever, and however individuals train.

Products & Services

Assault Fitness:Designs and manufactures fitness equipment like AssaultBike, AssaultRower, and AssaultRunner for fitness enthusiasts worldwide.

Electric:A premier action sports and training brand focused on style and performance.

Fitplan:Offers training with top athletes and coaches at the gym, home, or anywhere.

Mile High Run Club:Provides treadmill-based interval and strength training classes in an energetic group environment.

Nike Studios:Features group fitness classes with challenging workouts led by Nike Trainers.

Racked:A boutique gym offering weightlifting classes for all experience levels to build strong, aesthetic physiques.

Ragnar:Organizes trail, road, and relay races through beautiful courses for epic adventures and human connection.

RPM Training:Produces high-quality, innovative fitness equipment and apparel for functional training.

Sanctuary Fitness:Offers HIIT-style classes blending strength and cardio for all fitness levels, focusing on physical and mental growth.

XPT | Extreme Performance Training:Advanced performance training founded by Laird Hamilton & Gabby Reece, focusing on breath, movement, and recovery.

Y7 Studio:Provides sweat-dripping, beat-bumping, candlelit yoga classes.

Yoga Vida:Makes yoga accessible and inclusive, offering a sustainable practice for a calm mind.

Specialties

Hybrid Fitness Platforms Boutique Fitness Studios Fitness Equipment and Apparel Performance Training Group Fitness Classes Fitness Events and Competitions

Funding History

Debug: View Raw Funding Data

#	Type	Amount Fields	Date Fields	Investors
1	RT: Debt T: - FT: Debt	A: 65000000 MR: - FA: $65 Million FAN: 65000000	D: 2024-03-06 FD: 2024-03-06	1 investors

Debt Latest

2024-03-06

$65.0M

1 investor (Pro only)

Growth Metrics

+45%

Employee Growth

YoY

3.2x

Funding Growth

Last Round

12

Markets

Operating

10K+

Customers

Active

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Mock Up

Team & Leadership

G

Gabby Reece

Beach volleyball legend and big-wave surfing pioneer

L

Laird Hamilton

Big-wave surfing pioneer

J

Jack Robinson

2x Surfer of the Year and Olympic medalist

M

Michelle Lewin

Two-time NPC champion and international cover model

A

Anthony Vennare

Fitt Insider

B

Brian Kirkbride

Co-founder & Co-CEO of FitLab

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Recent News

FitLab Announces New Product Launch

2 days ago

Company unveils innovative solution to transform the industry, expanding market reach and capabilities...

Leadership Team Expands with Industry Veteran

1 week ago

New executive brings 20+ years of experience to accelerate growth and strategic initiatives...

Company Recognized as Industry Leader

2 weeks ago

Receives prestigious award for innovation and customer satisfaction in competitive market...

Key Competitors

C1

Competitor Alpha

Series B · $50M raised

C2

Competitor Beta

Series C · $120M raised

C3

Competitor Gamma

Series A · $25M raised

C4

Competitor Delta

Seed · $10M raised