JDE Peet's

About JDE Peet's

JDE Peet's is the world's leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by their 'Reignite the Amazing' strategy, they focus on brand-led growth with key brands like Peet's, L'OR, and Jacobs, alongside nine local icons, backed by over 265 years of coffee experience.

Products & Services

Coffee Brands:Key brands include Peet's, L'OR, and Jacobs, along with a collection of nine local icons, catering to diverse coffee preferences globally.

Specialties

Coffee Production Brand-Led Growth Sustainability in Sourcing and Operations

Funding History

Debug: View Raw Funding Data

#	Type	Amount Fields	Date Fields	Investors
1	RT: Debt T: - FT: Debt	A: 600000000 MR: - FA: EUR 600 million FAN: 600000000	D: 2025-12-04 FD: 2025-12-04	-

Debt Latest

2025-12-04

$600.0M

Growth Metrics

+45%

Employee Growth

YoY

3.2x

Funding Growth

Last Round

12

Markets

Operating

10K+

Customers

Active

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Team & Leadership

R

Rafael Oliveira

Executive Director and CEO

Y

Yang Xu

Chief Financial Officer

R

Ricard Barri Valentines

Chief Marketing Officer

K

Khaled Rabbani

Chief Legal and Corporate Affairs Officer

J

Johan Van Gossum

Chief HR Officer

C

Carolyn Adams

Chief R&D Officer

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Recent News

JDE Peet's Announces New Product Launch

2 days ago

Company unveils innovative solution to transform the industry, expanding market reach and capabilities...

Leadership Team Expands with Industry Veteran

1 week ago

New executive brings 20+ years of experience to accelerate growth and strategic initiatives...

Company Recognized as Industry Leader

2 weeks ago

Receives prestigious award for innovation and customer satisfaction in competitive market...

Key Competitors

C1

Competitor Alpha

Series B · $50M raised

C2

Competitor Beta

Series C · $120M raised

C3

Competitor Gamma

Series A · $25M raised

C4

Competitor Delta

Seed · $10M raised