New Heritage Capital

About New Heritage Capital

New Heritage Capital specializes in investing private equity in founder-led and entrepreneurial-owned businesses. They partner with founders to significantly grow their businesses, offering innovative minority recapitalization and growth equity structures that allow founders to meet liquidity needs while retaining control and substantial equity ownership.

Products & Services

Flexible Capital:Provides creative and flexible capital, investing minority or majority equity in full recapitalizations or growth equity structures.

The Private IPO®:An innovative deal structure that allows founders to gain significant liquidity while maintaining voting control and maximizing ongoing equity ownership.

Strategic Value Creation:Helps companies avoid pitfalls of accelerated growth by augmenting people, processes, and infrastructure.

Portfolio Companies:Invests in a diverse range of companies including AMFM Healthcare (mental health services), Brilliant (corporate gifting), Carnegie (higher education marketing), Centra Industries (aerospace components), Continental Services (food service), Covalent Health (healthcare logistics), DeWinter Group (staffing for accounting and IT), EPTAM Precision (precision components), The Execu|Search Group (staffing solutions), Flying Colours Corp (aircraft services), FMS Solutions (SaaS for grocers), Icelandirect (nutraceuticals), JA Moody (marine flow control products), OneSource Distributors (electrical distribution), REACH Air Medical (emergency medical services), Revela Foods (dairy flavorings), Rhythmlink (neurodiagnostic devices), and Stratus (IT managed services).

Specialties

Investing in founder-led businesses Minority recapitalization Growth equity structures Strategic value creation Flexible capital solutions

Funding History

Debug: View Raw Funding Data

#	Type	Amount Fields	Date Fields	Investors
1	RT: Fund IV T: - FT: Fund IV	A: 438000000 MR: - FA: $438 million FAN: 438000000	D: 2023-11-28 FD: 2023-11-28	7 investors

Fund IV Latest

2023-11-28

$438.0M

7 investors (Pro only)

Growth Metrics

+45%

Employee Growth

YoY

3.2x

Funding Growth

Last Round

12

Markets

Operating

10K+

Customers

Active

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Mock Up

Team & Leadership

M

Mark Jrolf

Managing Senior Partner

LinkedIn (Pro only)

C

Charlie Gifford

Senior Partner

LinkedIn (Pro only)

N

Nickie Norris

Senior Partner, COO, CCO

LinkedIn (Pro only)

M

Melissa Barry

Partner

J

Judson Samuels

Partner

K

Kyle Veatch

Principal

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