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PesoRama Inc.

Retail (Discount Retail) ~240 employees
Founded
--
Employees (Est.)
~240
12 leaders known
Total Funding
$43.3M
Funding Rounds
5
Last Funding
2026-05-21

About PesoRama Inc.

PesoRama, through its JOI DOLLAR PLUS brand, aims to fill the gap in the Mexican discount retail market by providing Mexican shoppers in dense urban areas with the same convenience, quality, and consistency as dollar stores in Canada and the United States. Headquartered in Mexico City, JOi is the first significant true dollar store chain in Mexico, operating 31 stores in high-traffic locations throughout the metropolitan area.

Products & Services

JOI DOLLAR PLUS Stores:A chain of discount retail stores in Mexico offering convenience, quality, and consistency with over 20 product categories across 31 locations.

Specialties

Discount retail in urban areas Dollar store operations in Mexico dollar stores

Funding History

Debug: View Raw Funding Data
# Type Amount Fields Date Fields Investors
1 RT: Convertible Debenture
T: -
FT: Convertible Debenture 		A: 21000000
MR: -
FA: C$21,000,000
FAN: 21000000 		D: 2026-05-21
FD: 2026-05-21 		1 investors
2 RT: Convertible Debenture
T: -
FT: Convertible Debenture 		A: 16000000
MR: -
FA: C$16.0 million
FAN: 16000000 		D: 2026-05-15
FD: 2026-05-15 		-
3 RT: Private Placement
T: -
FT: Private Placement 		A: 2664040
MR: -
FA: $2,664,040
FAN: 2664040 		D: 2023-01-23
FD: 2023-01-23 		1 investors
4 RT: Private Placement
T: -
FT: Private Placement 		A: 2750000
MR: -
FA: up to $2,750,000
FAN: 2750000 		D: 2023-01-20
FD: 2023-01-20 		-
5 RT: Private Placement
T: -
FT: Private Placement 		A: 890900
MR: -
FA: 890,899.95
FAN: 890900 		D: 2023-01-03
FD: 2023-01-03 		1 investors
Convertible Debenture Latest
2026-05-21
$21.0M
1 investor (Pro only)
Convertible Debenture 2026-05-15
$16.0M
Private Placement 2023-01-23
$2.7M

View 4 more funding rounds with Pro

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Growth Metrics

+45%
Employee Growth
YoY
3.2x
Funding Growth
Last Round
12
Markets
Operating
10K+
Customers
Active

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Team & Leadership

R

Rahim Bhaloo

Founder, CEO, Executive Chairman

R

Rodrigo Castañón

COO

Y

Yolanda Lambrey

Vice President Merchandising

A

Antonio Heredia

Director

P

Paul Pathak

Director

A

Andrew Parks

Director

View 9 more team members with Pro

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Recent News

PesoRama Inc. Announces New Product Launch

2 days ago

Company unveils innovative solution to transform the industry, expanding market reach and capabilities...

Read more →

Leadership Team Expands with Industry Veteran

1 week ago

New executive brings 20+ years of experience to accelerate growth and strategic initiatives...

Read more →

Company Recognized as Industry Leader

2 weeks ago

Receives prestigious award for innovation and customer satisfaction in competitive market...

Read more →

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Key Competitors

C1

Competitor Alpha

Series B · $50M raised

C2

Competitor Beta

Series C · $120M raised

C3

Competitor Gamma

Series A · $25M raised

C4

Competitor Delta

Seed · $10M raised

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Company Details

Industries
Retail (Discount Retail)
Company Size
~240 employees (est.)

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Technology Stack

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