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Rapala VMC Corporation

Fishing and Outdoor Recreation ~440 employees
Founded
--
Employees (Est.)
~440
22 leaders known
Total Funding
$50.0M
Funding Rounds
2
Last Funding
2025-11-19

About Rapala VMC Corporation

Rapala VMC is a global company focused on enhancing the fishing experience for anglers worldwide. Their mission is to help anglers enjoy the sport to the fullest by providing innovative and sustainable fishing products, aiming to make every day on the water better while helping catch massive fish.

Products & Services

EcoChoice:A commitment to sustainability with products labeled under EcoChoice, focusing on environmentally friendly packaging and practices.
CountDown Elite:A best-selling fishing lure developed from an innovative idea, designed for effective casting and retrieval.
Recycline Monofilament by Sufix:The world's first 100% recycled and recyclable fishing line, promoting sustainability in fishing gear.
Williamson Fishing Gear:Reimagined brand focusing on sustainable fishing gear with a renewed identity.
Rapala Lures:Iconic fishing lures known for impeccable swimming action, originally crafted by Lauri Rapala.

Specialties

Sustainable Fishing Gear Innovative Fishing Lures Environmental Conservation in Angling Global Fishing Product Development

Funding History

Debug: View Raw Funding Data
# Type Amount Fields Date Fields Investors
1 RT: Hybrid Bond
T: -
FT: Hybrid Bond 		A: 25000000
MR: -
FA: EUR 25 million
FAN: 25000000 		D: 2025-11-19
FD: 2025-11-19 		3 investors
2 RT: Hybrid Capital Securities
T: -
FT: Hybrid Capital Securities 		A: 25000000
MR: -
FA: up to 25 million
FAN: 25000000 		D: 2025-11-14
FD: 2025-11-14 		4 investors
Hybrid Bond Latest
2025-11-19
$25.0M
3 investors (Pro only)
Hybrid Capital Securities 2025-11-14
$25.0M

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Growth Metrics

+45%
Employee Growth
YoY
3.2x
Funding Growth
Last Round
12
Markets
Operating
10K+
Customers
Active

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Team & Leadership

T

Toninho

Sales Expert with Fishing Passion

T

Toninho Correia

Sales Expert

T

Tuomas

Regional Sales Manager for Europe

T

Tuomas Mustonen

D

Dave

D

Dave Neill

Executive Vice President of Product Development & Innovation

View 19 more team members with Pro

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Recent News

Rapala VMC Corporation Announces New Product Launch

2 days ago

Company unveils innovative solution to transform the industry, expanding market reach and capabilities...

Read more →

Leadership Team Expands with Industry Veteran

1 week ago

New executive brings 20+ years of experience to accelerate growth and strategic initiatives...

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Company Recognized as Industry Leader

2 weeks ago

Receives prestigious award for innovation and customer satisfaction in competitive market...

Read more →

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Key Competitors

C1

Competitor Alpha

Series B · $50M raised

C2

Competitor Beta

Series C · $120M raised

C3

Competitor Gamma

Series A · $25M raised

C4

Competitor Delta

Seed · $10M raised

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Company Details

Industries
Fishing and Outdoor Recreation
Company Size
~440 employees (est.)

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