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Rooted Fare

Food and Beverage ~20 employees
Founded
--
Employees (Est.)
~20
2 leaders known
Total Funding
$40K
Funding Rounds
1
Last Funding
2025-09-18

About Rooted Fare

Rooted Fare is a Chinese-American pantry brand founded by Hedy and Ashley, childhood friends who blend traditional Chinese flavors with modern twists. Their mission is to bring not-too-sweet Asian flavors to the modern American kitchen, inspired by classic Chinese desserts, using clean, premium ingredients to honor their heritage.

Products & Services

Best Selling Trio Pack:A limited-edition pack of three spreads, priced at $50.00 (discounted from $51.00).
Crunchy Black Sesame Butter:A rich, crunchy spread inspired by Chinese desserts, priced at $15.00, with a subscription option to save 15%.
Chinese Almond Cookie Butter:A fragrant, limited-edition spread for AAPIHM, priced at $18.00.
Pineapple Cake Cashew Butter:A limited holiday flavor spread, priced at $18.00.
Mooncake Workshop:A hands-on class in LA on 10/5 in collaboration with Bakers Bench, priced at $96.00.

Specialties

Chinese-American fusion flavors Modern twists on traditional Chinese desserts Clean and premium ingredients

Funding History

Debug: View Raw Funding Data
# Type Amount Fields Date Fields Investors
1 RT: Grant (Capital + Catalyst Grant)
T: -
FT: Grant (Capital + Catalyst Grant) 		A: 40000
MR: -
FA: $40,000
FAN: 40000 		D: 2025-09-18
FD: 2025-09-18 		2 investors
Grant (Capital + Catalyst Grant) Latest
2025-09-18
$40K
2 investors (Pro only)

Growth Metrics

+45%
Employee Growth
YoY
3.2x
Funding Growth
Last Round
12
Markets
Operating
10K+
Customers
Active

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Team & Leadership

A

Ashley Xie

Co-founder

H

Hedy Yu

Co-founder

Recent News

Rooted Fare Announces New Product Launch

2 days ago

Company unveils innovative solution to transform the industry, expanding market reach and capabilities...

Read more →

Leadership Team Expands with Industry Veteran

1 week ago

New executive brings 20+ years of experience to accelerate growth and strategic initiatives...

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Company Recognized as Industry Leader

2 weeks ago

Receives prestigious award for innovation and customer satisfaction in competitive market...

Read more →

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Key Competitors

C1

Competitor Alpha

Series B · $50M raised

C2

Competitor Beta

Series C · $120M raised

C3

Competitor Gamma

Series A · $25M raised

C4

Competitor Delta

Seed · $10M raised

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Company Details

Industries
Food and Beverage
Company Size
~20 employees (est.)

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Technology Stack

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