Second Nature

About Second Nature

Second Nature is a company that provides AI-powered sales training software. Their mission is to enhance sales performance, sharpen skills, and drive results through life-like AI role play simulations. They aim to help customer-facing teams sell better by offering personalized training experiences that boost productivity, reduce onboarding times, and improve customer satisfaction.

Products & Services

AI Sales Training Software:A virtual pitch partner using conversational AI to simulate real discussions with sales reps, providing scoring and feedback to improve sales calls.

AI Role Play Simulations:Customizable role play scenarios for sales, customer support, HR, and learning purposes, covering templates like SPIN, MEDDPICC, BANT, and more.

AI Sales Training Avatars:Customizable avatars for sales teams to train with, enabling practice for various conversation types anytime and anywhere.

Specialties

AI Sales Training Conversational AI Role Play Simulations Sales Productivity Learning and Development

Funding History

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#	Type	Amount Fields	Date Fields	Investors
1	RT: Series B T: - FT: Series B	A: 22000000 MR: - FA: $22M FAN: 22000000	D: 2025-10-16 FD: 2025-10-16	7 investors

Series B Latest

2025-10-16

$22.0M

7 investors (Pro only)

Growth Metrics

+45%

Employee Growth

YoY

3.2x

Funding Growth

Last Round

12

Markets

Operating

10K+

Customers

Active

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Mock Up

Team & Leadership

J

Jay Fortuna

VP of Learning and Organizational Development

S

Sagy Kratu

Head of Training and Product Positioning

T

Tara Torkelson

Director of Content Development and Delivery, Sales Enablement

M

Michelle Dotson

Head of Sales Enablement

A

Ariel Hitron

CEO

A

Alon Shalita

CTO

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Recent News

Second Nature Announces New Product Launch

2 days ago

Company unveils innovative solution to transform the industry, expanding market reach and capabilities...

Leadership Team Expands with Industry Veteran

1 week ago

New executive brings 20+ years of experience to accelerate growth and strategic initiatives...

Company Recognized as Industry Leader

2 weeks ago

Receives prestigious award for innovation and customer satisfaction in competitive market...

Key Competitors

C1

Competitor Alpha

Series B · $50M raised

C2

Competitor Beta

Series C · $120M raised

C3

Competitor Gamma

Series A · $25M raised

C4

Competitor Delta

Seed · $10M raised