Unusual

About Unusual

Unusual is a company focused on helping brands shape how AI models perceive and represent them. It surveys AI models to understand their views on a brand and creates targeted content to influence those perceptions, ultimately driving inbound sales from AI models by an average of 40% per month for its customers. Unusual approaches AI optimization as marketing to AI models, distinct from traditional SEO methods, aiming to align AI's representation of a brand with reality.

Products & Services

AI Brand Alignment Tool:A solution that surveys AI models to discover their opinions about a brand, analyzes results to understand biases and thought patterns, and creates targeted content to shape AI perceptions and drive qualified leads.

Content for AI:A service or resource focused on creating content specifically for AI models to ensure accurate representation of a brand, accessible via a dedicated link.

Specialties

AI Brand Alignment AI Optimization Large Language Models (LLMs) Interpretability Content Creation for AI

Funding History

Debug: View Raw Funding Data

#	Type	Amount Fields	Date Fields	Investors
1	RT: Round T: - FT: Round	A: 3600000 MR: - FA: 3.6M FAN: 3600000	D: 2026-01-05 FD: 2026-01-05	5 investors

Round Latest

2026-01-05

$3.6M

5 investors (Pro only)

Growth Metrics

+45%

Employee Growth

YoY

3.2x

Funding Growth

Last Round

12

Markets

Operating

10K+

Customers

Active

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Mock Up

Team & Leadership

W

Will Jack

Co-founder

LinkedIn (Pro only)

K

Keller Maloney

Co-founder

LinkedIn (Pro only)

S

Stephen Walter

Founder & CEO

A

Adel Wu

Head of Marketing

J

Jowanza Joseph

Founder & CEO

R

Raunak Chowdhuri

Founder & CTO

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Recent News

Unusual Announces New Product Launch

2 days ago

Company unveils innovative solution to transform the industry, expanding market reach and capabilities...

Leadership Team Expands with Industry Veteran

1 week ago

New executive brings 20+ years of experience to accelerate growth and strategic initiatives...

Company Recognized as Industry Leader

2 weeks ago

Receives prestigious award for innovation and customer satisfaction in competitive market...

Key Competitors

C1

Competitor Alpha

Series B · $50M raised

C2

Competitor Beta

Series C · $120M raised

C3

Competitor Gamma

Series A · $25M raised

C4

Competitor Delta

Seed · $10M raised